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Wie zijn wij?

Studio Sleebos is een creatief ontwerp- & adviesbureau. Wij bedenken, ontwikkelen en implementeren nieuwe producten & diensten om verandering in gedrag te willen, te bereiken en vol te houden. Creativiteit en technische kennis zijn aanwezig in het bedrijf door de industrieel ontwerper, Lianne Sleebos, afgestudeerd aan de TU Delft. Studio Sleebos heeft de laatste jaren een netwerk opgebouwd van freelance programmeurs (websites & iPhone applicaties), grafische ontwerpers, innovatieve (startende) bedrijven, TU Delft werknemers & studenten, ingenieurs uit het Kivi Niria netwerk, leden van de ABN AMRO Young Think Tank en werknemers bij gerenomeerde, ontwerp-gerelateerde bedrijven. Er zijn korte lijnen met deze experts en dit is terug te zien in de kwaliteit van onze projecten.

Het begrip producten en diensten is volgens ons een brede verzameling mogelijkheden zoals digitale oplossingen (bijvoorbeeld een website, online platform, web-based enquête tool of een smartphone applicatie), een fysiek product of een onderzoeksrapportage. Een website wordt in dit verband gezien als een zelfstandig product in tegenstelling tot een middel om een ander product te promoten.

In al onze projecten maken we gebruik van de ontwerpmethode: User Centred Design (UCD). De (eind)gebruikers worden vroegtijdig betrokken in het ontwikkeltraject van het product of de dienst.

Er wordt vanzelfsprekend ook gekeken naar toekomstige trends, technische ontwikkelingen, marktpotentie en het aanbod van de concurrentie. De doelgroep is doorslaggevend voor het soort product dat wij voor uw bedrijf kunnen ontwikkelen. Wij onderscheiden 4 doelgroepen:
1) leercurve van jongeren
2) gedragsverandering bij volwassenen
3) beïnvloeden van groepen
4) advies aan bestuurders

Klik op een van de richtingen voor meer informatie.

Achtergrond informatie
Menselijk gedrag is ‘de acties of de reacties van een organisme, gewoonlijk met betrekking tot de omgeving.’

Mensen hebben door hun gedrag invloed op hun omgeving. Producten & diensten die (dagelijks) worden gebruikt, kunnen een richting geven aan het gedrag van een individu of groep. Sinds de industriële revolutie hebben productontwikkelaars bewust (marketing, milieubewustwording) en onbewust (introductie van de mobiele telefoon) invloed gehad op ons gedrag door de producten die zij hebben ontworpen. In de 21e eeuw, willen bedrijven het gedrag van hun klanten bewust beïnvloeden door hun producten (en de marketing rondom hun producten). Het bedrijf kan hierdoor:
- meer producten/diensten verkopen
- de filosofie van het bedrijf overbrengen
- de (gedrags)keuzes van de gebruiker veranderen
- de invloed die een gebruiker heeft op zijn omgeving veranderen

Achter bovenstaande opsomming gaan vier fasen van gedragsverandering schuil:
1) Bewustwording
2) Keuze(s) maken
3) Leren van vaardigheden
4) Anders doen

Een of meer van deze fasen komen terug in de innovatieve producten en diensten die wij bedenken, ontwikkelen en implementeren!